Graphic Design That Drives Engagement at Scale

Under Services → Branding & Creative Design → Visual Design, WorkSprout produces campaign-ready creative — social, decks, ads, and print — on-brand, on deadline, and ready for your team to ship without reinventing layouts every week.

Brand Identity Logo Design Visual Design Motion Graphics

Brand Identity

Strategy and systems that keep every visual design asset on-brand from day one.

Logo Design

Marks and lockups that anchor campaign layouts and ad templates.

Visual Design

Social, decks, ads, and collateral — the creative production layer Liftwave needed to scale campaigns without bottlenecks.

Motion Graphics

Animated cuts and motion templates that extend static campaigns into video.

Liftwave

Graphic Design

Q2 – Q3 2025

4-Member Creative Team

Liftwave: A Complete Campaign Creative System for a High-Growth SaaS Marketing Team

WorkSprout partnered with Liftwave to build a scalable graphic design engine — Figma templates, social kits, sales decks, and ad creative — so marketing could launch multi-channel campaigns in hours, not weeks.

Figma Photoshop Illustrator InDesign Canva Google Drive

10 Wk.Template to Launch

4Graphic Designers

200+Campaign Assets

98%Client Satisfaction

Graphic Design & Creative Solutions

Campaign and collateral design under our Design practice — from social and paid media to pitch decks, one-pagers, and event materials, all tied to your brand system.

200+ Campaign assets delivered

Social & paid media

LinkedIn, Meta, and display ad templates with safe zones, type styles, and export presets.

Pitch & sales decks

Master slide layouts, chart styles, and appendix pages your sales team can duplicate per prospect.

Email & lifecycle

Header modules, hero blocks, and CTA patterns for product marketing and nurture flows.

Web & landing graphics

Hero illustrations, iconography, and section art aligned to your site design system.

Print & event collateral

One-pagers, booth panels, swag, and leave-behinds with print-ready exports.

Campaign toolkits

Organised Figma pages and Drive folders — launch kits marketing can copy per campaign.

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What You Get with Graphic Design

Production-ready files and reusable templates — not one-off JPEGs — so your team can run campaigns without waiting on agency turnaround every time.

Figma template library

Reusable frames for social, ads, decks, and email with components and styles.

Multi-channel export kit

PNG, JPG, PDF, and SVG sizes named and grouped for paid, organic, and sales use.

Brand-aligned art direction

Photography treatment, icon style, and illustration rules applied across templates.

Copy-safe layouts

Grids and type scales that work for short ads and long-form carousel copy.

Versioned campaign waves

Named releases per product launch, webinar, or seasonal push with change logs.

Handoff documentation

Short how-to guides so marketers export and publish without breaking layouts.

01 — Problem

Why Scalable Graphic Design Matters

Liftwave had strong product-market fit but weak campaign ops: every launch meant rebuilding decks and social from scratch, off-brand freelancer files, and missed deadlines when demand spiked before webinars and product releases.

"We had brand guidelines on paper but nothing our marketers could open at 9am and ship by noon — every campaign felt like day one."

Every campaign started from a blank deck — no shared slide or social masters
Freelance files with wrong fonts, colours, and logo placement
Paid social creative refreshed too slowly to test angles
Webinar and event graphics rushed 24 hours before go-live
No single source of truth for “approved” campaign layouts

Channels Mapped

LinkedIn, Meta, Google Display, email, sales decks, and webinar landing pages.

Stakeholders

Marketing, demand gen, sales, and design ops aligned on template scope.

Timeline

10-week build plus 4-week pilot campaign wave before annual user conference.

Deliverables

Figma library, export kit, deck system, ad sets, and rollout playbook.

02 — Strategy

Our Graphic Design Approach

Template-first, channel-aware design: we mapped Liftwave's highest-volume touchpoints, built master layouts in Figma, then produced campaign waves with consistent grids, type, and imagery rules.

Audit & Prioritise

Volume analysis on channels and asset types — we prioritised templates that remove the most rework.

Build Templates

Master grids, components, and imagery rules in Figma — reviewed with marketing leads.

Produce & Train

First campaign waves produced together, then handoff sessions for self-serve use.

03 — Toolkit

Graphic Design Toolkit

Tools we use to design, version, and hand off campaign creative your marketing team can reuse across social, ads, decks, and print.

Layout & UI

Campaign frames, components, and responsive social layouts.

Figma

Sketch

Raster & Retouch

Photo compositing, ad crops, and asset cleanup.

Vector & Illustration

Icons, diagrams, and spot illustrations for decks and ads.

Deck & Print

Sales decks, one-pagers, and print-ready PDFs.

InDesign

Adobeacrobatreader

04 — Production

Campaign Design Process

Brief → template build → campaign production → QA handoff — with review gates so Liftwave could scale creative output without sacrificing on-brand quality.

Brief & channel plan

Campaign goals, audiences, and required formats captured in a shared brief.

Template build

Figma masters for social, ads, decks, and email with component variants.

Campaign production

Wave-based creative production with review rounds and version naming.

Export & enablement

Export presets, folder structure, and training for marketing self-serve.

Tools Used: FigmaPhotoshopIllustratorInDesignCanva Enterprise

05 — Exploration

Layout Exploration

Early layout territories, grid studies, and visual directions developed before template lock — the exploration behind Liftwave's campaign system.

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06 — Delivery

Graphic Design Deliverables

The completed creative kit: Figma template library, social sizes, deck masters, ad sets, and print-ready exports organised for marketing self-serve.

Template library, social kit, and sales deck system in use

07 — In Market

Campaigns In The Wild

How Liftwave creative appears across LinkedIn, paid social, webinars, and sales outreach — one template system, every channel.

Paid Social Organic Social Sales & Webinars

liftwave.io — Campaign Hub

Live

Liftwave Campaign System

Figma templates · Social kit · Deck masters · Ad sets · Webinar graphics

View portfolio

DeliveredQ3 2025

Duration10 Weeks

ServiceGraphic Design

Templates48+

Channels6

Satisfaction98%

08 — Impact

Results from Graphic Design Work

Within 60 days, Liftwave cut campaign production time, lifted ad CTR on refreshed creative, and reduced off-brand asset escalations to design.

3× Faster Campaign Production

Template-based workflows cut average social and ad turnaround from days to hours.

24% Higher Ad CTR

Refreshed creative sets improved click-through on Meta and LinkedIn within 30 days.

200+ Assets Delivered

Templates, campaign waves, deck masters, and export kits in one organised library.

Key outcome: Marketing self-serve from Figma templates meant 80% of weekly social and email graphics shipped without a custom design request — the team finally matched launch velocity to product velocity.

09 — Assets

Campaign Asset Library

Core graphic design artefacts delivered for Liftwave — templates and campaign examples from the engagement.

10 — Client Voice

Client Testimonial

★★★★★

"WorkSprout turned our graphic design from a bottleneck into a system. We open the Figma library, swap copy and visuals, and ship campaigns the same day. Our webinar promos, LinkedIn carousels, and sales decks finally look like one brand — and the paid team saw CTR lift within the first month on new ad creative."

11 — Workflow

Our graphic design delivery workflow

Six steps from brief to campaign-ready files — clear outputs at every stage for marketing and design ops.

Step 01

Brief & intake

Campaign goals, audiences, formats, and deadlines in a standard brief form.

Brief formChannel checklistTimeline

Step 02

Template selection

Pick masters from the Figma library — no blank-canvas starts.

Figma libraryComponentsStyles

Step 03

Design production

Populate templates, imagery, and copy; internal QA on-brand.

LayoutImageryType

Step 04

Review rounds

Tracked comments and versioned files per campaign wave.

FeedbackRevisionsApproval

Step 05

Export & publish

Preset exports for each channel — correct sizes and naming.

PNGPDFSVG

Step 06

Retainer & support

Ongoing waves and template updates as campaigns evolve.

New formatsSeasonal kitsSupport

12 — Engagement

We offer 3 ways to scale your creative

Choose how you want graphic design support — project-based campaign kits, ongoing production retainer, or embedded designers in your workflow.

01 Campaign kit project Templates + first waves · fixed scope

One engagement to audit channels, build the Figma library, and deliver the first campaign waves with training.

Discuss this model

02 Creative production retainer Ongoing graphic design

Monthly hours for new campaigns, ad tests, deck updates, and event graphics — same team, fast turnaround.

Discuss this model

03 Embedded designers Inside your marketing tools

Designers in your Figma, Slack, and project tools — shipping creative alongside your campaigns.

Discuss this model

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13 — Design Services

More Design Services

Explore other services under Services → Design — brand identity, logo design, and motion — alongside Graphic Design.

14 — Continue

Next Design Service

Up Next

Motion & Animation — Bring Your Brand to Life

View Next

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Free initial consultation
Custom scope & timeline
No obligation proposal